1.     Motorists can soon look forward to getting up-to-date and frequent traffic news over the radio in a timely, accurate and comprehensive manner when the Land Transport Authority (LTA) rolls out its traffic news on the airwaves on 28 October 2008 (Tuesday).

2     The LTA has procured airtime for traffic news dissemination on four MediaCorp Pte Ltd radio stations, namely 938LIVE, Capital 95.8FM, Warna 94.2FM and Oli 96.8FM. These stations were selected as they reach a broad demographic spectrum of listeners and for their news-centric programming.

3.     Leveraging on MediaCorp's existing "TrafficWatch" infrastructure, "LTA Traffic News" will broadcast traffic updates up to five times more frequently than during the current morning and evening drive-times. Please refer to Annex A for a comparison between the broadcast frequency of LTA Traffic News and the current TrafficWatch.

4.     The traffic updates will report on accidents, vehicle breakdowns, obstructions and road works, as well as land transport emergency situations.

5.     The LTA hopes that this initiative will help motorists to better plan their routes. With real-time traffic information, motorists can opt to take alternative routes, thus reducing traffic to the incident location, ultimately reducing congestion and cutting travel time.

Engaging the Public More Proactively

6.     The LTA also hopes to engage the public, especially the motoring community, more actively through LTA Traffic News. Besides traffic updates, public education messages will be aired five times per hour per channel during peak-hours. These messages will include road project status, road closures, road safety messages and public transport promotion.

ANNEX A

Frequency of Broadcast of Traffic Updates – Future and Existing

“LTA Traffic News”

“TrafficWatch”